joelle + co is a one-stop shop for the busy, yet fashion-loving woman on-the-go who craves comfort, practicality, and affordable clothing.  Started in 2018 by two working mom's who love fashion and family, we craved a shop that catered to not only busy mom's but the working woman, Pinterest-loving, and chic and always comfortable fashionista.

When we sought out the building of our new brand, we came up with name joelle because "jo" is Sara's middle name, and "elle" is for Lauren.  We wanted a name that not only connected us to our brand, but also gave meaning and purpose.  "joelle" modern definition:

“a kind-hearted and good friend.  Her heart is bigger than most.  She loves life and is a devoted companion and friend.  There is nothing she wouldn’t do for those she loves."

joelle + co was built for women who don’t want to second-guess their outfit choice before they walk out the door because life happens.  You’re running late for work, you still want to go past Starbucks, your kid is crying, you have to drop them off at daycare, and make it to your morning meeting...WHATEVER your reason is, joelle + co makes shopping for yourself and looking put together easy and headache free.  You’ll find practical, stylish, quality-driven and versatile styles here that are affordable.

Our pieces are easy to layer, style, and mainly comfortable.  So comfortable that you won’t want to change out of them to sit down with that glass (or two) of wine when you get home.  We take the hassle out of shopping and provide you with the best customer service because without you, we wouldn’t be here and get to do what we love.  Whatever you need, we’re here and we appreciate you supporting our passion and dream! 

Need assistance?  Shoot us an e-mail to or call us at 1-812-550-0944.

Meet Sara

Meet Sara


I didn’t know I would always own my own business….in fact, I thought I would always be working in the hustle and bustle of the NYC fashion industry.  That was my dream…but it quickly drained the life out of me.


At the age of 24, I decided I was done working for companies who didn’t appreciate my work ethic, the 50+ hours a week I gave to them, and the fact they told me to stop working so hard to get ahead so quickly.  So, I took a second job bartending in NYC, where I was quite possibly the worst bartender ever.  I hustled and bustled any side jobs I could get, and saved up the cash to open my first store, Single Thread Boutique.


Today, I’m a wife to my favorite person in the world, Nathan, a momma to the most perfect human, Emmett, and a dog mom to my three adorable rescue pups.  You’ll probably find me sipping on a glass of cabernet or a coconut milk latte, talking passionately about what I do and being real about how imperfectly funny and messy my life can be.  


When Lauren and I sat down and had a real talk about this business and what we felt like was missing for our customers and what we were passionate about, the idea of joelle + co was born.  


Meet Lauren

Meet Lauren


I’m a college dropout…yes I said it.  The good ole college route just didn’t work out for me.  After my Kindergarten field experience, I realized that even though I love kids, I didn’t love the job.  


I’m good at sales you guys, like pretty dang good.  I’ve been in sales since I was 15 and have worked from the corporate retail giant to the small local business.  After Sara hired me onto Single Thread I never looked back.  I finally found a place that offered me the opportunity to learn and voice my ideas.  It’s amazing to find a place where you have purpose and can make a difference.


I love my job, and when Sara and I sat down to come up with this idea to better our customer’s experience in a different market, joelle + co spoke to my soul.  It’s an opportunity to connect our passions effortlessly without having to brand our thoughts because joelle + co IS who we are. 


So who am I?  I’m a mom to a sweet and sassy little girl, Charlie, and I will soon be a wife to my best friend and rock, Ben.  Coaching cheerleading has stolen my heart and so have my team of girls.  I’m always running around like crazy, but I wouldn’t change it for the world.